Motivation is a very cunning thing. It is influenced by certain factors, which in their turn influence consumers’ behavior and their needs. The aspect of motivation has been thoroughly investigated by a number of scientists. They formulated theories explaining what makes a person act in this or that way. Have…

Selecting the right platform is critical and may directly impact your future business strategy and growth initiatives. Many businesses find themselves deciding between Magento or Shopify two of the world’s most popular eCommerce platforms. Determining the best platform for your needs can be a complicated process. …

Let’s skip an introduction where I describe what is omnichannel and why it is so important. It’s obvious that such an approach became a huge trend, and it is a matter of time when your business will implement it. …

Change is an essential part of our lives. Business sphere requires changes all the time. Sometimes they bring chaos into the smooth process of business management, but some changes always promise to generate profits. Redesigning your eCommerce store might be a quite challenging thing. It’s a large amount of work…

I’ve begun my software development career about 13 years ago and I am convinced that IT world is not so perfect, as people may think. From unrealistic deadlines and ridiculous requirements, to poor project management and small budgets, all these can turn perspective project into a nightmare. Proper team relationships…

Let’s be honest, writing software is difficult. Writing software that actually generates value is way more challenging. According to Standish Chaos Report, only 29% of software development projects are successful; 52% teeter on the brink of survival and 19% fail. The reasons why 71% of software projects are unsuccessful are…

CRM systems conquered the eCommerce market (and not only eCommerce) with the speed of a lightning. Why did it happen? eCommerce owners realized that understanding customer’s behavior is the key to success of any business. That’s where CRM platforms came in. …

Sometimes we still have clients just like you, wondering why it is worth investing so much in their custom webshop? And why are custom made websites in general are so expensive? Now, the simple answer to these questions is that there are two key variables that influence the price of…

Every other person considered starting a startup at least once. If you’re reading this article, most likely you are one of them. Unfortunately a simple will is not enough (hopefully you are not surprised). Building a startup costs money and sometimes it’s a pretty penny. Well spread conception states that…